This is a stand alone module from the Chartered Institute of Marketing (CIM) Professional Certificate in Marketing course. Through this module you will appreciate the ever evolving digital landscape and understand how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment, outlining the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.
There is a £50 membership and assessment fee, payable to CIM, required to gain this qualification.
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*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility.