AVAILABLE BRAND: Cornwall College | LEARNING AREAS: Business School COURSES

CIM Digital Strategy Award

Cornwall College Camborne LEVEL: 6 Business School

This is a stand alone module from the Chartered Institute of Marketing (CIM) Professional Diploma course. It outlines how understanding and analysing the macro and micro environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives.Developing strategic recommendations and creating digital marketing mixes to enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

There will also be a £50 membership and assessment fee, payable to CIM, required to gain this qualification.

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