The certificate is split into three awards, which are CIM qualifications in their own right:
Marketing, Integrated Communications and Digital Marketing.
The marketing module considers the role and function of marketing in depth, as well as what influences the behaviour of customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
The many different ways of communicating with customers, both inside and outside of your organisation is considered in integrated communications.
As part of the digital marketing module you will learn about the various digital techniques that can support and enhance your understanding of the digital world.
Each of the three modules is designed to give you a theoretical knowledge of marketing; you will then bring that together with your own examples and business practice to enhance your understanding.
Cost per module is £550, 5% discount if all three modules are booked at once.
Assignment fees and CIM membership directly payable to CIM.
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*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility.