Head of Tourism, Visit Cornwall

Malcolm Bell became Head of Tourism at Visit Cornwall in January 2010. In 2015, with members of the private sector, he led the transition from a public sector organisation to a private sector led Community Interest Company, of which he is now CEO.

His previous appointment was as Chief Executive of South West Tourism, a post which he held for ten years from April 1999. Prior to this, he was Director of Economic Development for Devon and Cornwall, where he progressed strategic activities on economic development, tourism, inward investment and rural and urban initiatives.

Malcolm is a Cornishman, married with two daughters, and a keen dinghy sailor.  He is a Fellow of the Tourism Society, Fellow of the Royal Society for the Encouragement of Arts, Manufacturing and Commerce and a Fellow of the Academy of Food and Wine Service.

Malcolm is an expert advisor to the European Commission and a member of the EC’s Tourism Sustainability Group and is leading a working group to establish a core set of indicators to measure sustainable tourism.

Other appointments include Director and Chair of South West Lakes Ltd and a Trustee of the Charity that oversees the Fifteen Cornwall Restaurant that helps disadvantaged youth to train to be chefs.

Malcolm became a Board member in December 2012 and is a member of the Audit and Risk Committee.

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